as a part of Dynaudios ongoing devlopment, design this way have developed a series of loudspeakerstands for the international market. The main purpose of the projekt was to start a change in Dynaudios core customer segment, so that the products no longer would be only for audiophiles and men, but also for women, who in general, have more focus on the visual aspects of the loudspeaker and the stand.

Female customers have to wishes for hi-fi products. It should be invisible, or it should be nice to look at. Since Dynaudio are making high-end hi-fi products the  invisibility part is not possible to obtain, so design this way have designed a series of visually pleasing loudspeakerstands, named after their animal counterparts.

This is case facts

• Series of loudspeakertands
• Developed for Dynaudio A/S, www.dynaudio.dk
• Focus on making the stands attractive for female customers also