This is a great project
Loudspeakerstand
Changing the feel of dynaudio
as a part of Dynaudios ongoing devlopment, design this way have developed a series of loudspeakerstands for the international market. The main purpose of the projekt was to start a change in Dynaudios core customer segment, so that the products no longer would be only for audiophiles and men, but also for women, who in [...]
as a part of Dynaudios ongoing devlopment, design this way have developed a series of loudspeakerstands for the international market. The main purpose of the projekt was to start a change in Dynaudios core customer segment, so that the products no longer would be only for audiophiles and men, but also for women, who in general, have more focus on the visual aspects of the loudspeaker and the stand.
Female customers have to wishes for hi-fi products. It should be invisible, or it should be nice to look at. Since Dynaudio are making high-end hi-fi products the invisibility part is not possible to obtain, so design this way have designed a series of visually pleasing loudspeakerstands, named after their animal counterparts.
This is case facts
- Series of loudspeakertands
- Developed for Dynaudio A/S, www.dynaudio.dk
- Focus on making the stands attractive for female customers also
Our role in this project
We also design shops!
Through trendsearch and creation of “user-universes” design this way have designed shop decoration targeted a young, male, audience. The series consists of a series of stand-alone products, as well as build-in furniture for storing and presenting the in-store goods and clothing. The user-universes consists of a series of movies, music and images, that design this [...]
A window to look out of
dtw have in 2010 begun working with VELUX. We are looking forward to continue the good coorperation.
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